Piggy banks in a row

There are numerous funding options available for real estate investing. While banks and credit unions are frequently the first lenders that come to mind, private lending (also called hard money lending) has become a well-liked substitute. We will look at the benefits of private lending in this post and explain why it might be a better choice for real estate investors than conventional lending.

Increased Processing Speed

Private financing has many benefits, one of which is how quickly loans can be handled. Traditional lenders have significantly stricter approval procedures that take much longer and involve a lot more paperwork.

On the other hand, private lenders frequently have a quicker approval process and may usually grant loans in a matter of days or weeks. For real estate investors who have an urgent need to buy or renovate a property, this might be extremely helpful.


The freedom that private lending provides is another benefit. The types of loans and terms that traditional lenders can issue are frequently constrained by stringent laws and restrictions. However, private lenders are freer to design loan packages that specifically address the borrower’s demands. Customized payback terms, adjustable interest rates, and other specialized features that standard lenders are unable to match can be examples of this.

Less Strict Qualifications Criteria

Traditional lenders frequently have stringent qualification standards, which can make it challenging for some consumers to obtain an authorized loan. Debt-to-income ratios, minimum credit score requirements, and other financial standards may be included.

Alternatively, private lenders might be more open to working with borrowers who don’t fit these strict criteria. For real estate investors with less-than-perfect credit or a limited history of income, this can be very advantageous.

Enhanced Personalization

Borrowers can anticipate receiving individualized treatment from private lenders, which is another benefit. It might be challenging for borrowers to engage directly with decision-makers or receive individualized attention because traditional lenders frequently have strict structures and processes in place.

Contrarily, private lenders frequently offer more individualized service and direct access to decision-makers, which makes it simpler for borrowers to acquire the knowledge and assistance they require throughout the loan process.

Private lending is gaining popularity as an alternative to traditional lending options, which have long been the norm in real estate financing. Private lending offers a number of benefits that traditional lenders just cannot match, including quicker processing times, more flexibility, lenient qualification standards, and more individualized service. Private lending can be the best option for real estate investors who are searching for a financing option that fits their unique demands and offers the flexibility and speed necessary to compete in the cutthroat real estate industry.

If you are looking for a quality private money lender in Northern California, give Altus Capital Group a call at (707) 754-9975. We help individuals with their hard money loans to ensure that they have access to the investment capital they need.